主　编：吴必虎 宋子千 出版社：中国人民大学出版社 版　次：2009年10月第一版 版　号：ISBN 978-7-300-11215-2 尺　寸：185mm×260mm 定　价：28.00元

内容简介：
    出版说明：本书由北京大学旅游研究与规划中心组织编写，吴必虎、宋子千设计写作大纲，反映作者对旅游学体系的一些探索和理解。初稿各章由北京大学、中国旅游研究院、华东师范大学、华南理工大学、华南师范大学等单位教师与研究人员承担撰写，全书由吴必虎修改定稿。

目录：

第1章  旅游学科                                                              1

1.1  初涉旅游专业                                                        1

1.2  旅游学基本问题                                                      6

第2章  旅游活动                                                            25

2.1  认识旅游活动                                                       25

2.2  旅游活动的影响                                                     33

第3章  访客与旅游者                                                         41

3.1  访客                                                               41

3.2  旅游动机                                                           46

3.3  旅游消费者行为                                                     49

第4章  旅游需求                                                             59

4.1  了解旅游需求                                                       60

4.2  需求影响因素                                                       63

4.3  需求预测                                                           68

第5章  旅游产品与供给                                                      75

5.1  认识旅游产品                                                       75

5.2  产品分类                                                           79

5.3  旅游产品供给                                                        91

第6章  吸引物与目的地                                                      99

6.1  认识吸引物与目的地                                                 99

6.2  吸引物开发                                                        107

6.3  吸引物管理                                                        111

第7章  节事与会展                                                         119

7.1  旅游节事                                                          119

7.2  会议与展览                                                         127

第8章  移动性与旅游交通                                                    139

8.1  旅行与移动性                                                      139

8.2  旅行方式与旅游交通                                                143

8.3  旅游交通系统                                                       149

第9章  旅游中介服务                                                       167

9.1  了解旅游中介服务                                                  167

9.2  普通旅行社                                                        172

9.3  商务旅游服务商                                                    177

第10章  旅游接待服务                                                      185

     10.1  认识旅游接待服务                                                185

     10.2  旅游接待分类                                                    190

     10.3  接待管理                                                        195

第11章  旅游支持行业                                                       205

     11.1  餐饮服务与美食旅游                                               205

     11.2  旅游购物与购物旅游                                              208

     11.3  旅游娱乐与娱乐旅游                                              211

     11.4  旅游信息服务                                                    215

     11.5  旅游金融、保险与房地产                                           222

第12章  旅游公共管理                                                       229

     12.1  旅游公共组织                                                    229

     12.2  旅游法规与政府管理                                               233

     12.3  资源管理与旅游规划                                              240

     12.4  目的地营销                                                      244

参考文献                                                                    252